From Hawaiʻi to the World

NOHO HOME Contract, a women and minority-owned indigenous Hawaiian business, is dedicated to bringing the authentic beauty of native Hawaiian aesthetics to global hospitality design communities.

Through our commitment to excellence and authenticity, we redefine hospitality design by infusing spaces with the organic textures and native intelligence of Hawaiian heritage. Our designs are more than just textiles; they are gateways to unforgettable experiences, transforming hospitality spaces into sacred sanctuaries resonating with warmth and cultural sensibility.

2024 IIDA HD Expo Product Design Award

WINNER: Textiles: Upholstery Category

NOHO HOME Contract presented our groundbreaking ʻĀina Innovation Collection at the HD Expo Conference 2024. Specifically, this revolutionary textile line embodies the spirit of the land (ʻāina) through sustainable manufacturing practices and profound cultural storytelling. Our collection showcases our deep reverence for Hawaiʻi's landscape and culture, while highlighting our commitment to innovation in textile design and manufacturing.

"We are thrilled and honored to be recognized for our designs and innovation by IIDA and Hospitality Design leaders at HD Expo alongside industry icons showcasing their work," said Jalene Kanani Bell, president and creative director, NOHO HOME, dedicated to preserving cultural integrity, sustainability and community involvement. "Our goal is to innovate and collaborate, pushing the boundaries of what's possible in hospitality design while sharing the spirit of aloha through the nature of opposites through pattern play and color to find a harmony of both."

Jalene Kanani, President & Creative Director


Did you know that NOHO HOME Contract is one of just three woman, minority-owned businesses at the 2024 HD Expo Conference. We're grateful to be pioneering authentic Hawaiian aesthetics in hospitality design.

NOHO HOME Booth Highlights

At the conference, we showcased our customer-rolled fabrics, finished products, and an impressive selection of over 170 Hawaiian designs. All our collections boast 100,000 DB and are stain-resistant, guaranteeing durability and longevity for hospitality spaces.

Utilizing state-of-the-art micro factory technology, we employ dye-sublimation processes that prioritize sustainability, reducing water usage and chemical runoff while maintaining stunning aesthetics. Furthermore, with laser-cutting and yield-maximizing technologies, we achieve intricate designs with minimal waste, ensuring environmental responsibility.

  • Orange Tan and Green Contract Hawaiian Print Design Upholstery For Your Project

    Custom Rolled Fabric

  • Hawaiian Airlines Amenity Kit Designed in Collaboration With NOHO HOME Contract Showcases Finished Products

    Finished Products

  • Colorful Contract Hawaiian Design Wallcovering Bedding and Pillows At the Kaimana Beach Hotel

    Unique Wallcovering

What is the HD Expo Conference?

Las Vegas Mandalay Bay Convention Center Is the Location Of the 2024 HD Expo + Conference

The HD Expo Conference stands as the premier destination for hospitality product discovery in the U.S. Specifically, driven by their customers and guided by industry experts, the conference places a strong emphasis on prioritizing the goals and needs of the hospitality industry across all aspects, from programming to floor plans to networking events. It goes beyond being merely a trade show, aiming to cultivate a vibrant community where meaningful connections thrive.

Las Vegas serves as the ideal setting for the event, renowned as the original test kitchen for experimental design. Beyond the dazzling lights of the Strip, Las Vegas emerges as a hub for pioneering hospitality concepts. Most importantly, Las Vegas offers boundless inspiration to designers and hospitality industry professionals.

For designers, architects, developers, and product experts alike, the HD Expo Conference presents unparalleled opportunities for discovery and advancement. With a vast array of over 500 product suppliers spanning 25+ categories, attendees can explore a diverse range of products unmatched elsewhere. Moreover, the conference schedule, expertly curated by the team at Hospitality Design magazine, brings industry-leading insights and inspiration to life. Join in for three days of exploration, learning, and connection at the HD Expo Conference, where innovation converges with community at the heart of hospitality design.